Link Supply
Challenge
Link Supply relied on a single-page website where products were not accessible online. Customers had to contact the company directly for information, creating friction in both discovery and sales. The lack of structure also made it difficult to scale content and maintain consistency across the site.
Structure
A clear content structure was created to organise products, categories and pages across the site. This became the foundation for navigation and future scalability. A dynamic product system was built to handle a wide range of industrial products. Products, categories and templates were structured in the CMS, making it easy to create and manage content going forward. The navigation was redesigned to reflect the new structure and make it easier to move between categories and content.
Implementation
The website was designed and built in WordPress with a modular and scalable setup. In addition, I worked with product image production, basic SEO structure and analytics setup to support visibility and performance.
Outcome
The result is a structured and scalable platform where products are accessible and easy to navigate. The new structure reduces friction in finding relevant content, while enabling the client to manage and scale products independently.
Reflection
This project strengthened my ability to turn unstructured content into a clear and scalable system, while balancing both user needs and business requirements.